Sales Training Courses
Retail Store Training
For Shop Floor Employees in Retail and Hospitality
This hands-on training equips retail and hospitality teams—from sales assistants to stockists and cashiers—with the skills to create engaging, commercially effective customer experiences. Whether the goal is to increase basket value, improve footfall conversion, or strengthen brand perception, the programme supports lasting, measurable impact on the shop floor.
Course Overview
The Shop Floor Excellence programme helps frontline employees become confident brand ambassadors—capable of guiding customers through purposeful, rewarding in-store interactions. Through practical coaching and immersive scenarios, participants learn how to connect with customers, read buying cues, and adapt their communication to drive sales.
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By building confidence, commercial awareness, and ownership, this training not only enhances individual performance—it also lifts the customer atmosphere and team cohesion across your venue.
What We Cover
Customer Interaction & Connection
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Purposeful greetings and confident engagement
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Creating a welcoming, sales-oriented environment
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Stepping forward at the right moment—without pressure
Customer Psychology & Buyer Types
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Recognising common shopper profiles
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Adapting tone, pace, and body language
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Spotting buying signals and reducing indecision
Product Relevance & Suggestion Skills
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Making helpful, well-timed product suggestions
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Framing value around individual customer motivators
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Adjusting the approach based on real-time feedback
Sales Communication Techniques
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Building natural, two-way conversations
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Asking purposeful questions to guide decisions
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Using body language to convey trust and energy
Selling & Closing with Confidence
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Helping customers move towards a confident purchase
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Addressing hesitation without overselling
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Closing with clarity and professionalism
In-Store Presence & Brand Alignment
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Using physical space to guide attention
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Representing brand values through behaviour
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Maintaining a consistent and energised team presence
Key Benefits
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Stronger Sales Conversations – Staff guide customer interactions with clarity and confidence, leading to higher basket value and better conversion.
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Enhanced Customer Experience – From entry to checkout, customers feel seen, supported, and engaged.
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Consistent Brand Presence – Store behaviours align with your values, reinforcing brand identity at every touchpoint.
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Flexible Delivery – Full-day, half-day, or modular sessions—designed to minimise operational disruption.
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Built-In Team Cohesion – Practical, shared scenarios build communication, trust, and alignment across the team.
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